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I read posts like this from @DesignerX to remind me words like geode, sinuous, and languid exist. Reading this veers me away from the jargonistic words I use far too often to describe corporate America’s doings. Things like, “As a consumer-focused, insights-driven company, we produce, market, distribute and sell a diversified portfolio of well over 500 beer and other malt beverage brands.” That sinuously, languid multidimensional geodesic prose is how Anheuser-Busch describes what they do. Translation. They, “Sell beer.”

Am I doing this right?

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